What is a Pietra AI Assistant?
A Pietra AI Assistant is a purpose-built digital agent that helps you run key parts of your e-commerce business, without needing to manage every detail yourself. Unlike tools that just give you ideas or information, Pietra’s AI Assistants use your company's data to make decisions and complete work on your behalf.
You can think of AI Assistants as virtual teammates trained on your brand, capable of launching influencer campaigns, creating content briefs, handling outreach, and reporting results, all with minimal oversight.
What can an AI Assistant do?
Pietra’s AI Assistants are designed to take real action—not just make suggestions. Depending on the type of agent you activate, they can:
Analyze your sales and social data to find patterns and opportunities
Generate creative briefs tailored to your brand and audience
Launch and manage influencer seeding and affiliate campaigns
Create outreach messages and contact UGC creators on your behalf
Coordinate shipping from your fulfillment center to approved influencers
Track earned media and campaign performance in real time
Recommend content styles and messaging strategies based on performance
More assistants are being added regularly, and each one is optimized to help e-commerce teams save time and grow smarter.
Does an AI Assistant take action for me?
Yes! That’s what makes Pietra’s AI Assistants different. Once you review and approve key steps (like selecting influencers or confirming shipments), the Assistant moves forward with execution. You stay in control, but your Assistant handles the busywork.