What it does
This Assistant generates creative marketing concepts and visuals for your brand’s campaigns. In other words, it can come up with unlimited campaign content ideas – from slogans to actual ad mockups – and even produce assets with a single click. It’s like having a creative director and graphic designer working together instantly.
How it works
You can use this Assistant when you need fresh creative ideas or actual marketing materials. For instance, you might say, “I need concepts for our fall promotion” or “Give me some catchy taglines and matching visuals for a new product launch.” The Assistant will:
Provide concept boards or themes – It might present a few different creative directions. For example, for a fall promotion, one concept might be “Cozy Autumn Aesthetic” (with warm colors, images of your product with fall leaves) and another might be “Fall into Savings” (with bold text overlays on product images). Each concept would include suggested copy (like taglines or captions) and design notes.
Generate sample assets – Here’s the powerful part: integrated with Pietra’s Content Studio or design AI, the Assistant can actually produce images or short videos based on the concept If you like a concept, you could click to generate campaign assets. For example, it could create a few banner images, social media post graphics, or even product photo backgrounds that match the theme. These are tailored to your brand style (especially if you’ve used Pietra’s AI design tools, which learn your aesthetic).
Refine with your input – You can give feedback like “make it more playful” or “show the product being used outdoors,” and the AI will adjust the concepts or images. This iterative loop continues until you have a set of marketing assets you love.
Why it’s useful
For many small brands, creating high-quality marketing content is expensive or time-consuming – you might need to hire designers or spend hours in Canva/Photoshop. This Assistant can save you ~8+ hours by quickly churning out professional-looking concepts. It lowers the creative barrier; even if you’re not a designer, you can obtain polished visuals that are on-brand. Plus, because the AI can generate “unlimited” concepts, you’re not stuck if you dislike the first few. You can keep asking for new ideas in seconds. The end result is a library of campaign assets ready to use, which would normally require a whole creative team to produce.
Example use case
You need a Facebook ad and an Instagram post for your new handmade candles. You tell the Assistant your campaign is about “Holiday Hugs” (cozy winter vibes). The AI generates a tagline “Light Up Your Holiday” and produces a few images: one showing your candle on a fireplace mantel with holiday decor, another with a person wrapped in a blanket holding the candle. If you have a particular style (say, pastel colors, or a certain font in your brand kit), the AI incorporates that. In a few minutes, you have multiple concepts. You select the best one, maybe tweak the caption, and you’ve got your social posts and ad creative done, something that could easily take a human team a full day of brainstorming and design.