Once you’ve finalized your product design and are considering sourcing strategy, the next step is marketing your brand. Pietra offers a suite of powerful marketing tools to help you:
Expand your audience
Connect with brick-and-mortar retailers for wholesale opportunities
Understand industry trends
Find influencers for partnerships
Create high-quality marketing content
All of these tools can be accessed from the Pietra Creator Hub homepage or via the Marketing Hub in the left-hand menu.
Key Marketing Tools in Pietra
1. Build Your Email List (Audience Capture)
Collect email addresses and contact information from visitors to your website.
Grow an audience of potential customers before launching a product.
2. Retail Connect (Wholesale Outreach)
Identify brick-and-mortar retail buyers in your region.
Reach out to stores that sell similar products and could be future wholesale partners.
3. Pietra Pulse (Industry Data & Social Media Monitoring)
Track your brand’s social media activity across TikTok, Instagram, and Meta Ads.
Monitor competitor brands and industry trends in real time.
Get weekly trend reports and customer sentiment analysis based on social media data.
4. Hire Influencers
Find social media creators who align with your brand.
Connect with influencers to create content that helps expand your reach.
Identify influencers already active in your product niche or industry.
5. Make Content (AI Content Studio)
Use Pietra’s AI-powered Content Studio to generate marketing assets.
Create images, ads, and social media posts with ease.
Upload stock images, and the AI will help generate professional-quality marketing materials.
Accessing the Marketing Hub
All of these tools can also be found under the Marketing Hub in the left-hand menu, which includes:
Content Studio – AI-powered marketing asset creation.
Pietra Pulse – Industry & social media insights.
Social Media Analysis Overview
Influencer Connect
Retail Connect – Wholesale outreach tools.
Email List Builder (Audience Capture Tool) – Build your customer email list.
Influencer Management – Manage and pay marketing affiliates.
Data & Dashboards – Custom analytics to inform your marketing strategy.
TikTok Shop Setup Tutorial – Step-by-step guide to selling on TikTok Shop.
Why Marketing Tools Should Be One of Your First Steps
Setting up these marketing tools early on will help you:
✔ Build an audience before launching.
✔ Gain insights into customer sentiment and industry trends.
✔ Find partners to help promote your brand.
✔ Create high-quality marketing content with AI assistance.
By leveraging Pietra’s marketing suite, you can set your brand up for growth and success from day one.