The best way to market your product and grow your sales is to get your product in front of as many people as possible. Pietra makes this easy by offering a service where you can list your products on popular shopping websites like Amazon, FAIRE, TikTok, and more.
To become successful, you should almost always consider selling your products on multiple channels (called omni-channel).
Pietra offers a wide range of services you can use to grow your business:
- SEO for Google
- Paid marketing agencies for growing on Instagram, and TikTok
- And direct options to list your products on wholesale and retail channels like FAIRE
Here are some reasons for why?
Imagine you're selling ice cream, and you're only setting up your ice cream stand in one neighborhood. It's great because people in that area love your ice cream, but what if there's a sudden rainstorm, and no one's around? You'd miss out on a lot of sales, right?
The same thing can happen with eCommerce. If you rely solely on one sales channel, like just your website, you're putting all your ice cream (or products) in one basket. If something goes wrong with that one channel – maybe your website has a technical issue, or your ads aren't working well – you could suddenly see a drop in sales.
By diversifying your sales channels, you're spreading your ice cream stands (or products) to different neighborhoods. You could sell on other online marketplaces like Amazon, eBay, or Etsy. You could also try social media platforms, maybe even set up a physical store, or partner with other brands.
Here's why it's smart:
More Customers: Different channels attract different people. By being in more places, you're reaching more potential customers who might not have found you otherwise.
Risk Reduction: If one channel has a problem (like a website glitch), your other channels can still keep the sales coming in. It's like having backup plans.
Testing Grounds: Different channels let you try out different strategies. You can see what works best and then focus more on those successful areas.
Brand Exposure: Being in multiple places gets your brand seen by more people. The more familiar people are with your brand, the more likely they are to buy from you.
Adaptability: If the market changes or if one channel becomes less popular, you're not stuck. You can shift your focus to the channels that are working better at that moment.
So, diversifying sales channels is like having multiple ice cream stands in different neighborhoods, making sure you can sell your ice cream no matter the weather or circumstances. It's a smart way to grow your sales and build a strong, resilient brand.