Once you’ve finalized your product design and are considering sourcing strategy, the next step is marketing your brand. Pietra offers a suite of powerful marketing tools to help you:
Expand your audience
Connect with brick-and-mortar retailers for wholesale opportunities
Understand industry trends
Find influencers for partnerships
Create high-quality marketing content
All of these tools can be accessed via your Copilot or under E-commerce Tools on the left-hand menu.
Key Marketing Tools in Pietra
1. Build Your Email List (Audience Capture)
Collect email addresses and contact information from visitors to your website.
Grow an audience of potential customers before launching a product.
2. Retail Connect (Wholesale Outreach)
Identify brick-and-mortar retail buyers in your region.
Reach out to stores that sell similar products and could be future wholesale partners.
3. Pietra Pulse (Industry Data & Social Media Monitoring)
Track your brand’s social media activity across TikTok, Instagram, and Meta Ads.
Monitor competitor brands and industry trends in real time.
Get weekly trend reports and customer sentiment analysis based on social media data.
4. Hire Influencers
Find social media creators who align with your brand.
Connect with influencers to create content that helps expand your reach.
Identify influencers already active in your product niche or industry.
5. Make Content (AI Content Studio)
Use Pietra’s AI-powered Content Studio to generate marketing assets.
Create images, ads, and social media posts with ease.
Upload stock images, and the AI will help generate professional-quality marketing materials.
Accessing your Marketing Tools
All of these tools can also be found under E-commerce Tools n the left-hand menu, which includes:
Content Creation – AI-generated marketing asset creation (photos, videos, and more)
Social Research / Pietra Pulse – Industry & social media insights.
Social Media Analysis Overview
Influencer Connect
Email Capture (Email List Builder Tool) – Build your customer email list.
Retail Outreach – Wholesale outreach tools
Affiliate marketing – Track and manage influencer and marketing affiliate payouts
Why Marketing Tools Should Be One of Your First Steps
Setting up these marketing tools early on will help you:
✔ Build an audience before launching.
✔ Gain insights into customer sentiment and industry trends.
✔ Find partners to help promote your brand.
✔ Create high-quality marketing content with AI assistance.