What is Pietra’s Visitor ID Tool?
Pietra’s Visitor ID Tool helps you automatically collect email addresses from qualified visitors to your website. It’s a simple way to grow your email list and boost your marketing capabilities by staying connected with your audience.
With Visitor ID, you can:
✅ Automatically collect email addresses from website traffic
✅ Export emails or sync them directly to Klaviyo for automated campaigns
✅ Engage your audience with promotions, product drops, and exclusive offers
Follow the steps below to set up Visitor ID and start building your email list today:
Step 1: Set Up Pietra’s Visitor ID Tool
Option 1: Google Tag Manager (GTM) Setup
In the Visitor ID section of your Pietra account, select “Do It Yourself.”
Enter your website URL to generate a custom tracking script.
Install the script on your website using Google Tag Manager.
Submit for Pietra approval to begin collecting emails.
💡 New to Google Tag Manager? Consider Option 2 for a hands-on setup with our team.
Option 2: Shopify Setup
In the Visitor ID section, select “Pietra Installs It for You.”
Submit your website URL.
Schedule a 15-minute call with a Pietra rep to complete installation.
Step 2: Connect Your Klaviyo Account (Optional)
In the Visitor ID setup, click “Connect Klaviyo.”
Authorize Pietra to sync emails directly to your Klaviyo account.
Once connected, you’ll be able to:
Automatically send captured emails to your Klaviyo list
Trigger automated flows like welcome emails or abandoned cart reminders
Manage and track performance directly in Klaviyo
📌 Don’t use Klaviyo? You can export all collected emails manually from the Pietra portal.
Using Visitor ID for Marketing
After setup, you can:
✔ Export emails for manual campaigns
✔ Promote new products and exclusive offers to your list
✔ Run retargeting campaigns based on visitor engagement
✔ Use Klaviyo flows for ongoing email automation
💡 Why It Matters: Capturing and using visitor emails is essential to scaling your brand and increasing conversions.
