What it does
This Assistant helps you run influencer and affiliate marketing campaigns on autopilot. It will create an influencer brief, find suitable creators or affiliates for your brand, reach out to them, and even organize product seeding (sending your products to them) for you. Essentially, it sets up an affiliate program or influencer gifting campaign from start to finish.
How it works
The AI analyzes your brand’s niche and target audience (using your sales and social data) to identify influencers who match your product profile. You might start by telling the Assistant what kind of audience you want to reach or what product you want to promote. It then:
Generates a campaign brief – a summary of your brand and the partnership offer for influencers.
Finds and recommends influencers – using Pietra’s database and social listening tools, it picks out influencers or content creators who fit your brand (for example, those who have followers in your target demographic or who have promoted similar products). Pietra’s AI (via the Pulse social insights tool) can monitor trends and even discover up-and-coming creators in your space
Conducts outreach – the Assistant can draft personalized invitation messages or emails to those influencers, introducing your brand and the collaboration opportunity. It handles the communication professionally, so you don’t have to craft each message.
Coordinates product seeding – if an influencer agrees to collaborate, the AI can help arrange sending them your product (linking with your fulfillment data to ship samples from your warehouse). It keeps track of who’s getting what, so nothing falls through the cracks
Tracks results – once affiliates receive the product and (hopefully) post about it, the AI monitors for mentions or unique affiliate link usage. It will compile the results, such as how many posts went up or how much traffic/sales came from each influencer.
Why it’s useful:
For a small brand, managing an influencer campaign can take days of research and coordination. This Assistant is estimated to save you around 5 hours of work by automating influencer discovery and outreach. It’s like having an experienced influencer marketing manager who can instantly tap into a network of creators. You maintain control by approving which influencers to work with, but you don’t have to spend time on the tedious parts (finding contact info, writing emails, tracking shipments). The result is a faster, smarter affiliate program that can drive traffic and sales with minimal effort on your end
Example use case:
Imagine you sell handmade fitness apparel. Normally, you might try to find fitness bloggers or Instagram personalities manually. The AI Assistant can do this in minutes. It might find a list of yoga influencers who often feature sustainable activewear. It drafts a message like, “Hi [Name], we love your content on wellness. We’d like to send you our new eco-friendly yoga outfit…”. You review these suggestions, tweak any message if needed, and with a click, the AI sends them out. A week later, you have multiple influencers receiving, unboxing, and wearing your apparel on social media, and the Assistant provides you a report of how well each post performed.