What it does
This Assistant creates a comprehensive paid advertising strategy for your brand. If you’re looking to run ads (on platforms like Facebook/Instagram, Google, TikTok, etc.), the AI will draft a plan that includes target audiences, ad creative ideas, budget allocation, and campaign structure. It’s akin to having a digital marketing expert planning your ad campaign.
How it works
You provide the basics: what you want to advertise and any budget or goals (e.g., “I have $1000 to spend this month to increase online sales of our new shoes” or “I want to run ads to grow brand awareness for our coffee subscription”). Then the Assistant:
Chooses the right channels – Based on your product and audience, it will suggest where to run ads. For a visually appealing consumer product, it might focus on Instagram/TikTok; for something with search demand, Google Ads; maybe a mix of both. It knows the typical channels that work for your industry (for instance, many fashion brands succeed on Instagram).
Defines target audiences – The AI uses your customer data and broader market data to outline who the ads should target. It might create audience personas (e.g., “25-34 year-old women interested in yoga and eco-friendly products, living in urban areas” or “people searching for ‘gift for coffee lovers’”). If you have a Facebook Pixel or past campaign data, it could incorporate lookalike audiences or remarketing pools.
Suggests ad creatives and messaging – The Assistant will propose a few ad angles. For example, “Ad Set 1: Focus on product benefits – show the shoe’s comfort features, text: ‘All-day comfort, now 20% off’. Ad Set 2: Lifestyle angle – video of people hiking in the shoes, slogan: ‘Where will you go next?’. ” It’s basically giving you the storyboard or copy for each ad variant.
Allocates budget and schedule – It might recommend how to split the budget across campaigns or ads. Perhaps $700 on prospecting new customers and $300 on retargeting past website visitors. It will also suggest how long to run the ads (e.g., 4-week duration, with performance check at week 2).
Includes KPIs and tracking – The plan will mention what metrics to watch (click-through rates, conversion rates) and maybe set some expected benchmarks (“We aim for a 2% click rate and $10 cost per acquisition”). This helps you know if the ads are on track once you launch.
Why it’s useful
Crafting a paid ads strategy can be complex. Many small business owners either skip it or waste money learning by trial and error. This Assistant provides a professional-quality media plan quickly, saving you the effort of figuring out targeting and creative from scratch. The estimated time saved is around 5 hours of planning and setup. Beyond time, it likely saves budget in the long run by guiding you to a smarter plan (because it’s leveraging what works for similar brands, not guesswork). It also demystifies digital ads – even if you’ve never run ads before, you get a clear roadmap of how to do it effectively.
Example use case
A home decor brand has never run ads and is nervous about spending money online. They use the Paid Ads Campaign assistant. It suggests focusing on Pinterest and Instagram because those are popular for decor ideas. It outlines two campaigns: one with carousel ads showing before-and-after room makeovers using the brand’s products, another with a short video ad of a cozy living room scene. It even writes a tagline “Transform Your Space – Affordable Chic Decor Awaits.” It suggests a $20/day budget over 30 days. The brand owner follows this plan, launches the ads through the recommended channels (possibly with Pietra’s integration or manually), and finally has a structured approach to advertising. Over the month, they can see the metrics the AI told them to watch, and the campaign performs within expectations – all thanks to a solid plan provided up front.