What it does
This Assistant finds new marketing angles and messaging ideas to help you promote your existing products in fresh ways. Over time, marketing can get repetitive – this agent provides creative insight, likely informed by market research and consumer trends, on how to talk about or position your product differently to attract attention.
How it works
You pick a product or product line and ask the AI for new angles. For example, “Help me promote my coffee in new ways” or “What are unique selling angles for our running shoes?” The Assistant will:
Review your product’s features and past marketing – It quickly looks at what you’ve highlighted before (maybe you always talked about taste for the coffee, or comfort for the shoes).
Analyze market insights – It checks trends or discussions relevant to your product. Perhaps it finds that a lot of people are now interested in sustainability, or a certain lifestyle trend (like “barefoot running” for shoes). Pietra’s AI might even scan social media for what customers are saying about similar products
Propose new angles – It then lists a few framing ideas. Using the coffee example: Angle 1 could be “Coffee as Self-Care” – promoting your coffee as part of a calming morning ritual. Angle 2: “Coffee for Adventure” – positioning it as the go-to brew for outdoor enthusiasts, maybe highlighting your eco-friendly packaging that hikers/campers appreciate. For each angle, it gives some context or a tagline. For the shoes: maybe “Style Meets Performance” (highlight the fashion aspect which you haven’t used before), or “Eco-Friendly Athletic Gear” if the shoes have recyclable material that wasn’t a focus in your ads until now.
Suggest channels or formats for each angle – It might say “For Angle 1, consider a short blog series on mindful coffee drinking” or “Angle 2 would work great in a video ad showing people hiking with your coffee thermos.” Essentially, it not only gives you the idea but also how to execute it.
Why it’s useful
Marketing fatigue is real – audiences tune out if they see the same message. Finding a new angle can revive interest, but it’s challenging to step out of your own perspective as a brand owner. The Assistant provides an outside-in view informed by current market conversations and trends, which can spark campaigns you wouldn’t have thought of. It’s like having a creative consultant do a brainstorm for you, saving you hours of thinking and research. These fresh angles can lead to reaching new customer segments or re-engaging existing ones by touching on points that resonate more with them.
Example use case
A skincare brand has always marketed its lotion on the “all-natural ingredients” angle. Sales plateau. The Assistant finds that many customers care about self-confidence. It suggests a new angle: “Skin Confidence – Show how using the lotion daily empowers customers to feel confident in their skin.” This comes with ideas for before-and-after user stories. The brand tries this angle in a new email campaign and sees a nice uptick in engagement – a direct payoff from the AI’s creative suggestion that gave their marketing a fresh twist.