Why Capturing Your Audience Matters
Email marketing is a powerful tool for growing your brand, engaging customers, and driving sales. Pietra provides built-in tools to help you capture, organize, and segment your audience into email distribution lists.
Whether you're launching your first campaign or scaling an established brand, this guide will walk you through how to:
✔ Collect and manage email subscribers
✔ Segment audiences for personalized marketing
✔ Automate engagement with your customers
1. Capturing Your Audience: How to Collect Emails
A. Use Pietra's Build Your Email List Tool
Pietra's Email List Builder tool enables you to grow your email list automatically. When people visit your website, Pietra will collect and provide you you their emails automatically.
This help center article provides a step-by-step walkthrough to help you get set up.
B. Storefront Signup Forms
If you have an e-commerce storefront, you can add a newsletter signup form to capture customer emails. This allows visitors to subscribe for:
Exclusive discounts & promotions
New product launches
Early access to collections
C. Lead Generation Through Marketing Campaigns
Pietra allows you to collect emails through:
Social media ads (connect Facebook, Instagram, and TikTok campaigns)
Influencer collaborations & giveaways
Affiliate marketing & referral programs
💡 Pro Tip: Use Pietra's landing pages to capture leads without requiring a purchase.
2. Organizing & Segmenting Your Email List
As your list grows, segmenting your audience ensures targeted and relevant communication.
Pietra allows you to create segments based on:
New Subscribers – People who recently signed up
Engaged Customers – Repeat buyers or those who engage with emails
Inactive Subscribers – People who haven’t opened an email in 90+ days
Product Interest – Segment based on purchase history (e.g., skincare vs. apparel)
📌 Why This Matters:
Sending the right email to the right audience improves open rates, click-through rates, and conversions.
Get Started with Audience Capture & Email Marketing
Building an engaged email list is one of the best ways to grow your business. By leveraging Pietra’s email tools, you can:
Capture more leads
Send targeted, personalized campaigns
Automate key workflows for efficiency
Track results & optimize for better engagement